Official Guiding License GVCT/3162
Private Moroccan Travel Advisor & Tour Guide
Navigate the historical depth of Morocco with Ayoub Sellam, an officially licensed guide. Experience deep-cut architectural heritage, structured logistics, and exclusive artisan workshop access across the imperial cities.
About Me
Born and raised in Casablanca, Morocco, tourism has always been a part of my life. Growing up in a family involved in the travel industry gave me the opportunity to meet people from all over the world and develop a deep passion for hospitality, cultural exchange, and showcasing the beauty of my country.
Today, I am a licensed Moroccan tour guide with over 12 years of professional experience in the tourism industry. Throughout my career, I have worked as a tour guide, tour operator, travel manager, tour driver, and travel accompanist, allowing me to develop a comprehensive understanding of every aspect of the travel experience.
My goal is simple: to offer authentic, personalized, an ..
150+
15
Years of experience
Happy clients
Bespoke Tours
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
Casablanca Full Day Tour
Discover Casablanca’s iconic landmarks, architectural heritage, and vibrant local culture with a private guided tour tailored to your interests.
Marrakech Day Trip
Explore Marrakech’s historic palaces, colorful souks, and hidden gems with expert local guidance and a flexible itinerary.
Learn the secrets of Moroccan cuisine through a hands-on cooking experience featuring traditional recipes and local ingredients.
Cooking Class
Food Tour
Taste authentic Moroccan flavors while exploring local markets, street food specialties, and carefully selected restaurants.
Jewish Heritage Tours
Discover Morocco’s rich Jewish heritage through historic synagogues, mellahs, cemeteries, and cultural landmarks across the country.
Enjoy a fully personalized Morocco travel experience designed around your interests, schedule, and preferred destinations.
Customized Itineraries
Professional Fees
Private City Guiding
Travel Consulting
Enjoy dedicated full-day guiding in any Moroccan imperial city. Includes customized route planning, historical insights, cultural storytelling, and complete on-the-ground logistics management for a rich and immersive experience.
Service for travel planning prior to arrival, offering personalized itineraries, coordination of riads and hotels, arrangements for reliable drivers, and curated restaurant suggestions customized to your travel preferences, along with all activities necessary and available in the area.
From €200 / Day
From €50 / Itinerary
Hotels Reservations
We assist in selecting and managing hotel or riad bookings based on your budget and preferences, ensuring quality stays with reliable partners.
From 2% / Night/Room
Activities Reservations
We arrange and oversee handpicked local experiences and activities, ensuring genuine, safe, and well-organized bookings throughout Morocco. For example: cooking classes, ballooning, hammams, ATVs, and camel rides.
From +5% / Activities / Pers
Our family of 4 (2 adults and 2 teens) had an excellent tour of Rabat and Casablanca with Ayoub. He could tell quickly that my husband had done his research on Morocco so seemed to go into more detail than I am guessing he typically would. We appreciated his perspective and answers to the many questions we had. We had a great stop for mint tea and cookies and loved our lunch spot with the Atlantic waves crashing out the window. The driver and vehicle were also excellent and made the tour extremely efficient. We would definitely tour with him again!
Natalie Abbott
We recently did a tour of Casablanca and Marrakesh - which was organised for us by Ayoub. Our tour guide/driver was Ahmed and he was fantastic - a very safe driver, who spoke impeccable English and was more than happy to accommodate whatever we wanted to do, as well being extremely knowledgeable about all manner of topics relating to the history and culture of Morocco. We had a great time exploring the highlights of Marrakesh and Casablanca and Ahmed was also able to point us in the right direction for shopping choices too. Overall, we would highly recommend Ayoub and Ahmed to anyone who is thinking of touring in Morocco.
Paula Lendobeja
★★★★★
★★★★★
Here's what our customers say
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